Client - Say Hello Sweets is a Vancouver-based company specializing in non-dairy frozen desserts. Known for its creative flavors and high-quality ingredients, the brand aims to bring joy and satisfaction to customers seeking delicious, plant-based alternatives.
Brief - The brief required packaging design that reflects the playful and welcoming nature of the brand while clearly communicating the product's flavor and non-dairy attributes. The design needed to be eye-catching, fun, and easily recognizable on retail shelves.
Solution - The design solution utilized vibrant, cheerful illustrations of the ingredients, each with a friendly, anthropomorphic twist. The color palette was chosen to be bright and inviting, with each flavor having its own distinct hue to aid in differentiation. The playful typography and layout further reinforced the brand's joyful message, while the use of clean, minimalist design ensured clarity and legibility of essential product information.
Details - The development process began with an in-depth understanding of the brand's ethos and target audience. Sketches and prototypes were created to explore various illustrative styles and color schemes. Feedback loops with the client ensured the designs aligned with their vision. Final iterations focused on refining the artwork and typography to balance playfulness with professionalism. The result is a cohesive set of packaging that stands out on the shelves and resonates with consumers looking for delightful, non-dairy treats.
