AOFP パッケージング
アート Nov 2027
aofp
new
2025
cpg
info
Say Hello
bespoke structural design &
a whimsical illustration family
Stacked display of Say Hello Sweets packaging boxes, showcasing a variety of flavors including Chocolate Nirvana, Vanilla & Co, Jam Session, Open Sesame, Café No-Lait, Mint to Be, Lemon Squeezy, Stay Mallow, and Meet Your Matcha. Each box features unique, playful illustrations and vibrant colors, emphasizing the brand's fun and diverse product range. The clear typography and organized layout enhance product visibility and appeal.
Ice cream tastes better packaged in a cube.
-
No small effort to cube it.

Identity

Branding

Structural Design

Packaging Design

Art Direction

Canada
2024
A detailed view of stacked Say Hello Sweets packaging boxes, each with distinct colorful illustrations representing different flavors. The design includes clear nutritional information and barcodes, ensuring practical functionality alongside visual appeal. The variety of colors and playful characters create an engaging and attractive presentation.

Lets not look like typical ice cream, - Say Hello asked. Looking eye brandmark was paired with hand drawn family of animated characters, and dipped in matching colors on bespoke structural cube packaging design.

Made with food safe Aquapel paper, the structural is leak proof and glue free. Side folds snap into each other creating a tight seal.

Saturated color palette paired with bright white paper created a clean, eye catching visual look combined with League Gothic and Rational monospace typography.

contact@
aofp.studio

Vancouver, Canada
281 Industrial Ave
15
Kyiv, Ukraine
Vynohradnyi Ln 4
22
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