Say hello!
it‘s ice cream
Say Hello Sweets full-range wall display. Flavors: Chocolate Nirvana, Vanilla and Co, Jam Session, Open Sesame, Cafe No-Lait, Mint to Be, Lemon Squeezy, Stay Mallow, Meet Your Matcha. Per-flavor character illustrations, distinct pastel colorways, bold sans-serif typography. Complete brand identity design system and packaging design for non-dairy frozen dessert by a branding studio in Vancouver.
Ice cream tastes better packaged in a cube.
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No small effort to cube it.

Identity

Branding

Structural Design

Packaging Design

Art Direction

Canada
2024
Say Hello Sweets boxes stacked: distinct per-flavor character illustrations, colorful variants, nutritional information and barcodes clearly integrated. Character illustration system and brand identity design for non-dairy frozen dessert by a branding studio.

Lets not look like typical ice cream, - Say Hello asked. Looking eye brandmark was paired with hand drawn family of animated characters, and dipped in matching colors on bespoke structural cube packaging design.

Made with food safe Aquapel paper, the structural is leak proof and glue free. Side folds snap into each other creating a tight seal.

Saturated color palette paired with bright white paper created a clean, eye catching visual look combined with League Gothic and Rational monospace typography.

art of packaging / 2026 /