art of packaging
earnest pursuit
condensed milk
invasati
clay
kaito
new
design
cpg
philosophy
contact
Two sand Earnest Pursuit tins -- upright and base-revealing -- on warm neutral. Bold blue sans-serif, mission text, roasting location, QR code top right, Doberman illustration at base. Metallic lid contrast under directional light. Typographic hierarchy and art direction by a packaging design studio.
UKR Dairy tube base close-up. White hexagonal cap, yellow tube, white copy good on everything. Simple, direct brand voice on pack. Brand copywriting and packaging design by a branding studio.
INVASATI label macro. INVASATI bold black condensed serif against vibrant lime-green. Multiple Italian text layers revealing product information. Premium print quality close-up. Typography and graphic design detail for Italian specialty food packaging by a branding studio.
Two CLAY pitcher candles in contrasting colorways — cobalt blue and terracotta amber — displayed side by side. Both in the brand's signature pitcher form with angled pour spout and rough hand-textured ceramic surface. CLAY embossed logotype on each vessel. Visual identity design system — a signature shape deployed across a multi-colorway range as a coherent brand identity, by a packaging design studio in New York.
Four KAITO coffee capsule boxes in an alternating staggered offset arrangement against neutral grey, each box shifted to expose the box beneath. White coated paperboard, single-color cyan print. Front face shows the large striped KAITO wordmark; LØVE variant in white on the blue vertical band with concentric arc stripe pattern. Tasting notes: noisette, chocolat, caramel. Bilingual French/English pack copy. Origami bird logomark throughout. Art direction and brand identity and graphic design by a packaging design studio.

Simplicity
and rhythm.

Four KAITO coffee capsule boxes in offset stack. White surfaces, electric blue accent, geometric shapes, linear patterns, structured typography. Bold typographic logo against fine-line illustration. Modular graphic system -- visual identity design and art direction by a graphic design studio.Four KAITO boxes vertical on neutral grey. Cream-white and cobalt blue. Bold sans-serif, linear arch motif, striped KAITO lettering, LOVE in white on blue. Bilingual layout, capsule compatibility callout. Typographic precision and visual identity design by a packaging design agency.

Coffee Pods
packaging design
Canada, 2023

design speaks for itself

Studio works through conversation and visualization. Branding, aesthetics, messaging, logic and fun.

AOFP creates functional objects of attention.
Contact studio for branding, naming and identity design.
Specializing in packaging design, from concept to manufacturing.