2026 / art of packaging /
art of packaging / 2026
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Wide studio photograph presenting all four Earnest Pursuit specialty coffee tins in a single editorial stack against a warm greige gradient backdrop — the complete four-SKU lineup balanced vertically in ascending size from top to bottom. The top tin is tangerine orange: "EARNEST PURSUIT" in wide-tracked white condensed monospace, a delicate white line illustration of a reclining figure with a glass and bicycle, small tasting-note type, and a sky-blue pill badge reading "The Vine." The second tin is warm cream with "EARNEST PURSUIT" in cornflower blue, a blue line-drawn figure beside a small sailboat, and the "Let's Chill" badge. Third is deep forest green — white wordmark, a tall crane-like bird illustration in pale linework, and an "All Set" badge. At the base, the widest and tallest tin is pale warm yellow: "EARNEST PURSUIT" in periwinkle blue, a stacked-objects line illustration, and "The Match" badge for the house blend sourced from the Pacific Islands and Latin America. Metal roll-seam lids catch bright specular rim light against the matte direct-printed panels throughout. Spot colour, four-SKU direct-print tin system with a distinct custom line illustration per SKU. Packaging design for a new specialty coffee brand launch in New York, complete multi-SKU system by Art of Packaging.Close-up studio photograph of three Earnest Pursuit specialty coffee tins balanced in a vertical stack against a warm cream-to-light-grey gradient background. The tight crop fills the frame with the tins, emphasising the direct-print surface quality and label typographic details. The top tin is a bold tangerine orange: "EARNEST PURSUIT" set in wide-tracked white condensed monospace type across the upper half of the front panel, with tasting notes in small white type to the right and "The Vine" appearing in a bright sky-blue pill-shaped badge. A delicate white line illustration — a figure reclining with a glass and a bicycle — sits in the lower-left register of the label. The middle tin is a soft warm cream, with "EARNEST PURSUIT" in cornflower blue, the "Let's Chill" SKU badge in the same blue, and a seated figure beside a small sailboat in matching blue linework. The lowest tin is deep forest green, partially cropped at the frame base, its white wordmark just legible. Metal lid rims visible at the seam of each tin catch a bright specular rim of studio light, contrasting with the matte printed panels. Direct-print on metal, spot colour, multi-SKU tin system. Custom line illustration system, display typography, and packaging design for a New York specialty coffee roastery by Art of Packaging.

art of packaging

Branding and visual identity.
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Earnest Pursuit.
Coffee. NYC. 2026

INVASATI label macro. INVASATI bold black condensed serif against vibrant lime-green. Multiple Italian text layers revealing product information. Premium print quality close-up. Typography and graphic design detail for Italian specialty food packaging by a branding studio.

what is art of packaging?

Branding and visual design. High-level concepts, finessed, and guided to production.

how do projects unfold?

Conversation and visualization. Feedback and visualization. Two to three rounds for concepts, then finessing. Production timing varies with scale and project requirements.

what is involved in branding and visual design?

First a comprehensive exploration of creative concept visualized on project. Next a wide range of creative, organizational, and manufacturing design finessing selected direction into final form. This includes naming, packaging, advertising, physical and digital communication design, and many more highly varied things.

why packaging?

Its fun to do. Multiple markets, geographies, regulations. With practice this results in a detailed understanding of industry, structural design, printing processes, manufacturing, supplier communications, materials and production sourcing. Allowing for solving of complex and innovative projects at scale.

does studio take on projects without packaging?

Yes, - this is a creative studio. Packaging is one of the specialization.