2026 / art of packaging /
art of packaging / 2026
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Wide studio photograph presenting all four Earnest Pursuit specialty coffee tins in a single editorial stack against a warm greige gradient backdrop — the complete four-SKU lineup balanced vertically in ascending size from top to bottom. The top tin is tangerine orange: "EARNEST PURSUIT" in wide-tracked white condensed monospace, a delicate white line illustration of a reclining figure with a glass and bicycle, small tasting-note type, and a sky-blue pill badge reading "The Vine." The second tin is warm cream with "EARNEST PURSUIT" in cornflower blue, a blue line-drawn figure beside a small sailboat, and the "Let's Chill" badge. Third is deep forest green — white wordmark, a tall crane-like bird illustration in pale linework, and an "All Set" badge. At the base, the widest and tallest tin is pale warm yellow: "EARNEST PURSUIT" in periwinkle blue, a stacked-objects line illustration, and "The Match" badge for the house blend sourced from the Pacific Islands and Latin America. Metal roll-seam lids catch bright specular rim light against the matte direct-printed panels throughout. Spot colour, four-SKU direct-print tin system with a distinct custom line illustration per SKU. Packaging design for a new specialty coffee brand launch in New York, complete multi-SKU system by Art of Packaging.Close-up studio photograph of three Earnest Pursuit specialty coffee tins balanced in a vertical stack against a warm cream-to-light-grey gradient background. The tight crop fills the frame with the tins, emphasising the direct-print surface quality and label typographic details. The top tin is a bold tangerine orange: "EARNEST PURSUIT" set in wide-tracked white condensed monospace type across the upper half of the front panel, with tasting notes in small white type to the right and "The Vine" appearing in a bright sky-blue pill-shaped badge. A delicate white line illustration — a figure reclining with a glass and a bicycle — sits in the lower-left register of the label. The middle tin is a soft warm cream, with "EARNEST PURSUIT" in cornflower blue, the "Let's Chill" SKU badge in the same blue, and a seated figure beside a small sailboat in matching blue linework. The lowest tin is deep forest green, partially cropped at the frame base, its white wordmark just legible. Metal lid rims visible at the seam of each tin catch a bright specular rim of studio light, contrasting with the matte printed panels. Direct-print on metal, spot colour, multi-SKU tin system. Custom line illustration system, display typography, and packaging design for a New York specialty coffee roastery by Art of Packaging.

art of packaging

Branding and visual identity.
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Earnest Pursuit.
Coffee. NYC. 2026

Two Earnest Pursuit specialty coffee tins photographed side by side against a warm neutral background. The left tin faces back: origin data for a Colombian coffee from Huila — variety Caturra and Pink Bourbon, flavour notes Berry-Citrus Sangria, Peach, Pine — arranged around a hand-drawn world map illustration with a dotted origin line and an elevation diagram. The right tin faces front: EARNEST PURSUIT set in Rational TW monospace type at display scale, a delicate line drawing of a seated dog beside a figure holding a cup, and the SKU All Set in a cream badge with the taste description Berry and citrus sangria. Scores 86.5. The forest green direct-print surface is lit evenly, cream letterforms and minimal illustrations reading cleanly against the deep field. Flat rectangular tin form with silver aluminium screw caps. Graphics are printed directly onto the metal — no label substrate — in forest green with cream spot colour. Design disciplines include packaging design for specialty coffee, custom illustration system, direct-print tin production, brand naming, and information design. Packaging design with custom illustration system and direct-print production for a New York specialty coffee brand by AOFP Studio.Two Earnest Pursuit specialty coffee tins in a stacked vertical portrait composition against a warm neutral gradient background. The back tin floats higher in the frame, angled to show the info panel with origin data for a Colombian Huila coffee — variety Caturra and Pink Bourbon, flavour notes Berry-Citrus Sangria, Peach, Pine — alongside a hand-drawn world map illustration and an elevation diagram. The front tin sits lower, displaying the EARNEST PURSUIT wordmark in Rational TW monospace type, the hand-drawn seated-dog-and-figure line illustration, and the All Set SKU badge. The staggered positioning creates depth without a formal prop — the tins balance naturally in the frame, product weight implied through placement alone. Both tins are flat rectangular metal with silver aluminium screw caps, direct-printed in forest green with cream spot-colour type and illustration. No paper label — graphics go straight onto the tin surface, giving the packaging a tactile, object-like quality. Design disciplines include packaging design for specialty coffee, custom illustration system, direct-print production, and art direction. Brand naming and identity design for a specialty coffee brand launch by Art of Packaging, New York.

specialty coffee

Specialty coffee.
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Tin, gloss, pantone.
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Earnest Pursuit.
NYC. 2026

Close-up studio render of two UKR Dairy sweetened condensed milk squeeze tubes, front and back, against a soft white-to-light-grey gradient background. The front tube is built on a vivid chrome-yellow ground with large, flowing white calligraphic letterforms wrapping the body — a loose, expressive gestural script that functions as the brand's primary visual identity device. At the shoulder: a compact UKR DAIRY wordmark, a Made in Ukraine origin badge, and a 100g weight callout in bold white. A diagonal label strip at the base reads Sweet Condensed Milk in stacked compressed sans-serif. The back tube reveals the complete information architecture: a barcode, an *ORGANIC headline in a bold distressed-stamp typeface, and a clean ingredients panel — whole cow's milk, cane sugar (43.5%), lactose. Shallow depth of field and soft directional studio lighting pull focus to the tube shoulders and cap detail. Packaging design for an organic Ukrainian dairy brand with custom calligraphic lettering system and bilingual information hierarchy by AOFP Studio.Full-height studio render of two UKR Dairy sweetened condensed milk squeeze tubes, front and back, on a clean white studio background. The front tube presents the brand's large-scale Cyrillic calligraphic text — СГУЩЕНКА (sweetened condensed milk) — running the full length of the vivid yellow body in an expressive, high-contrast lettering system with confident weight variation, fluid strokes, and generous counter forms. The back tube shows the complete information panel in sequence: barcode, *ORGANIC in a bold distressed stamp face, ingredients list, and a short English descriptor block — condensed milk, liquid candy, taste forever — that establishes brand tone alongside technical copy. Both tubes are finished with white ribbed screw caps. Even diffused studio lighting renders the full tube surface and proportions without shadow cropping. Brand identity and packaging design for a new organic dairy brand launch, with a custom Cyrillic lettering system developed as the primary structural identity device and full print-production-ready back-of-pack information design.

culinary staple

Condensed milk.
Squeezable liquid candy.
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Ukraine.
2026

Two CLAY pitcher candles in contrasting colorways — cobalt blue and terracotta amber — displayed side by side. Both in the brand's signature pitcher form with angled pour spout and rough hand-textured ceramic surface. CLAY embossed logotype on each vessel. Visual identity design system — a signature shape deployed across a multi-colorway range as a coherent brand identity, by a packaging design studio in New York.
INVASATI label macro. INVASATI bold black condensed serif against vibrant lime-green. Multiple Italian text layers revealing product information. Premium print quality close-up. Typography and graphic design detail for Italian specialty food packaging by a branding studio.
Four KAITO coffee capsule boxes in an alternating staggered offset arrangement against neutral grey, each box shifted to expose the box beneath. White coated paperboard, single-color cyan print. Front face shows the large striped KAITO wordmark; LØVE variant in white on the blue vertical band with concentric arc stripe pattern. Tasting notes: noisette, chocolat, caramel. Bilingual French/English pack copy. Origami bird logomark throughout. Art direction and brand identity and graphic design by a packaging design studio.
Two Redshift Glitch Cold Brew 500ml cans and glass of cold brew on wooden surface. White body with bold green glitch graphic and minimal black type. Environmental product shot. Art direction and visual identity design for specialty coffee by a packaging design studio in Vancouver.

Cold brew.
Soft touch and neon.
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Red Roastery.
Canada. 2026

what is art of packaging?

Branding, identity, art direction, and visual design. Studio creates high-level creative concepts, finesses every detail, and guides production.

how do projects proceed?

Introduction, conversation, visualization. Presentation followed by feedback and visualization. Two to three rounds for concepts, plus finessing. Production timing varies with individual projects.

what is involved in a project?

Studio produces a range of creative, organizational, and manufacturing design while finessing selected creative concepts into brands and production. This includes naming, packaging, advertising, communication design (physical and digital), interior, wayfinding and many more (very varied) things.

why specifically packaging?

Studio designs packaging in multiple markets, geographies, and regulations. With practice this results in a good understanding of industry, structural design requirements, printing processes, manufacturing know-how, supplier communication, materials and production sourcing. Allowing for solving of complex or novel projects at scale.

does studio take on projects without packaging?

Yes, - this is a creative studio. Packaging is one of tne specialization.

Branding and identity design.
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281 Industrial Ave
Vancouver, BC
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