Full service creative branding and packaging design agency

Explore the work categorised below, learn about the studio and design process. Submit project requests to studio@packaging.art.

All

Category

Cans

Bottles

Boxes

Labels

Formed

creative

Branding

Strategy

Naming

Art Direction

Campaigns

Structural Design

An engaging poster highlighting innovative label packaging design, featuring a banana supported by a chopstick against a vibrant green background with a paper texture overlay. The banana is adorned with an "ALTONICS" produce sticker, and the text "ils disent que ça durera plus longtemps" is displayed in a contemporary font. This composition emphasizes sustainable and creative packaging solutions, showcasing the agency's commitment to eco-friendly practices and visual appeal. The paper texture enhances the organic and sustainable theme of the design, reflecting innovative label designs and custom printed labels.

A dynamic poster from a creative label packaging design agency, showcasing a watermelon being sliced by a knife against a gradient red background with a paper texture overlay. The watermelon features an "ALTONICS" produce sticker, and the text "une expérience auditive exceptionnelle" in a bold, futuristic font. This design combines elements of surprise and visual intrigue, emphasizing the agency's expertise in innovative packaging and branding for produce. The paper texture enhances the tactile and visual appeal of the advertisement, integrating custom printed labels and unique label design concepts.

A minimalist label packaging design poster featuring a cluster of grapes skewered by a fork against a bright pink background with a paper texture overlay. The grapes are marked with an "ALTONICS" produce sticker, and the text "C'est une manière de le manger" is displayed in a modern, geometric font. This bold design emphasizes innovative packaging solutions and creative direction, using minimalistic yet striking visuals to highlight produce presentation. The paper texture adds a unique, tactile quality to the overall design, incorporating unique label design concepts and personalized labels for products.

Perspective view of two stacked waffle boxes showcasing the "GOOD WAFFLES" branding and playful design elements. The packaging features a cartoon waffle character, interactive maze, and icons indicating plant-based and dairy-free attributes. The design aims to attract attention in the frozen food aisle and engage consumers with its interactive elements.

Side view of a waffle box featuring an engaging maze game on a white background with a smiling waffle character leading the adventure. This playful element is designed to entertain and interact with the user, making the product appealing to families. Key dietary icons like "egg-free" and "dairy-free" are visible, reinforcing the product's health and ethical attributes. The bottom includes small icons of a banana, strawberry, and blueberry, suggesting flavor pairings.

The back of the waffle box displays a playful design with a maze game, a smiling waffle character, and icons of a banana, strawberry, and blueberry. Cooking instructions for the oven and toaster are provided, ensuring clarity and ease of preparation. The design emphasizes interactivity and fun, making it appealing to families.

Two cans of Redshift Glitch Cold Brew coffee, one stacked on top of the other, showcasing a sleek minimalist packaging design. The top can features a red glitch art design, while the bottom can displays a green glitch art design. Both cans have a white background with clear, modern typography. The text on the cans includes product name, ingredients, and the address of Red Roastery in Vancouver, BC. The cans have condensation, emphasizing the cold nature of the beverage. This packaging design by a design agency highlights a clean, contemporary aesthetic with an innovative glitch art twist, blending branding and graphic design elements seamlessly.

Close-up view of the bottom part of a condensed milk tube packaging, highlighting a white cap and the lower portion of the yellow tube. The white text reads, "good on everything," emphasizing the product's versatility and appeal. The minimalist packaging design with simple typography ensures clear readability and modern aesthetics. The packaging is crafted from biodegradable plastic, reflecting a strong commitment to eco-friendly packaging materials. This thoughtful design merges practicality with environmental responsibility, catering to consumers who prioritize both quality and sustainable packaging in their purchasing decisions. The creative approach by a design studio emphasizes modern and effective solutions, offering a blend of custom branding packaging and minimalist design.

Top Hat Kombucha bottle floating against a clear blue sky with soft clouds. The bottle features a rich golden liquid and a minimalist diecut label design with the flavor Strawberry Black Pepper prominently displayed. The label is detailed with clean typography and a textured finish, emphasizing the brand's premium quality. The embossed top hat icon is visible on the bottle, adding a tactile element. The metallic cap, reflecting light, showcases the spot-printed top hat logo, enhancing the overall sophisticated packaging design.

Two cans of Red Roastery's Glitch Cold Brew sit atop a wooden surface, each adorned with a vivid green graphic set against a white background. The minimalist design features clean typography detailing the product’s ingredients and branding. A clear glass of cold brew coffee is positioned beside the cans, highlighting the product's rich, dark color. The overall composition emphasizes the sleek, contemporary aesthetic of the packaging design, aimed at appealing to modern, design-conscious consumers.

Front view of two tube packaging designs for condensed milk and dulce de leche, created by a creative packaging design agency. The left tube is bright yellow with bold white text in a stylized font, displaying the product name and weight. The right tube is rich brown with similar white text and design elements. Both tubes have a minimalist design with a focus on readability and modern aesthetics. The packaging emphasizes the use of sustainable food-safe plastic, aligning with eco-friendly packaging practices. The overall design showcases innovative packaging solutions ideal for attracting eco-conscious consumers.

Front view of innovative packaging solutions for condensed milk and dulce de leche, showcasing the design created by a packaging solutions agency in Canada. The left tube, for condensed milk, is yellow with bold white typography, while the right tube, for dulce de leche, is brown with matching design elements. Both tubes display a clean, minimalist look with readable text and vibrant colors. The use of sustainable food-safe plastic emphasizes the commitment to eco-friendly packaging. The creative direction focuses on delivering a modern and appealing aesthetic, ideal for health-conscious and environmentally aware consumers.

Back view of organic condensed milk and dulce de leche tube packaging designed by a sustainable packaging design agency. The yellow and brown tubes feature white text detailing ingredients, nutritional information, and organic certification. Barcodes are clearly visible at the top. The packaging design uses sustainable food-safe plastic, reflecting eco-friendly packaging strategies. The minimalist and clean design approach enhances product visibility and consumer appeal. The art direction ensures that the packaging aligns with sustainable principles while maintaining a modern, attractive look for the market.

Rear view of tube packaging for condensed milk and dulce de leche, highlighting custom branding by a packaging design studio. The yellow condensed milk tube and brown dulce de leche tube feature detailed product information in white text, including organic certification, ingredients, and nutritional facts. A barcode is prominently displayed at the top of each tube. The minimalist design ensures clarity and readability, with sustainable food-safe plastic materials emphasizing eco-friendly packaging principles. The creative direction focuses on delivering a modern, clean aesthetic that appeals to health-conscious consumers.

Front view of eco-friendly tube packaging for condensed milk and dulce de leche, designed by a packaging design studio. The yellow tube on the left features bold white typography in a stylized font, indicating condensed milk, while the brown tube on the right displays similar design elements for dulce de leche. Both tubes have a minimalist aesthetic with clear, readable text and vibrant colors. Made from sustainable food-safe plastic, the packaging emphasizes eco-friendly principles. The overall design and creative direction focus on delivering a modern, attractive product that appeals to environmentally conscious consumers.

Packaging label for 'Winter Radish' microgreens on a chrome adhesive stock, reflecting a futuristic design ethos with metallic ink effects for enhanced shelf visibility.

Packaging design for 'Micro Arugula' featuring a futuristic, space-age chrome label with green metallic text, displaying nutritional information and QR code for easy access to details.

Close-up view of a 'Brilliant Blend' microgreens packaging label, featuring a futuristic chrome finish and shimmering metallic ink effects. Label includes text for lettuce, radish, and pea shoots with a QR code and nutrition facts.

Flat lay view of the Say Hello Sweets "Monkey's Uncle" packaging design, displaying the entire box layout including branding elements, ingredient illustrations, nutritional facts, and playful banana characters. The design combines a clean white base with green accents, creating a fresh and appealing look for this non-dairy frozen dessert.

Detailed close-up of Say Hello Sweets "Monkey's Uncle" packaging, focusing on the nutritional facts and manufacturing date. The playful design includes illustrations of bananas and a smiling macaron, set against a light green background. The clear and organized layout enhances the overall readability and consumer appeal of the packaging.

Displaying a top-angle view, this image highlights the FED package’s effective use of branding and design in a diagonal placement. The gray box features prominent 'FED' lettering in gold across the top, creating a dynamic visual appeal. The sides of the box are adorned with practical markings and minimalist design elements that guide user interaction, such as opening instructions and storage guidelines. The background features a subtle gradient, enhancing the overall premium feel of the packaging.

Detailed view of the Top Hat Kombucha bottle neck and cap. The clear glass and metallic cap reflect the light, emphasizing the product’s freshness and purity. The embossed top hat icon on the bottle neck adds a sophisticated touch, while the golden kombucha shines through, illustrating its natural and high-quality ingredients.

Macro close up view of flat lay of the Say Hello Sweets "Monkey's Uncle" packaging design, displaying branding elements, ingredient illustrations, nutritional facts, and playful banana characters. The design combines a clean white base with green accents, creating a fresh and appealing look for this non-dairy frozen dessert.

Rotating cans of Redshift Cold Brew Coffee packaging against a gradient background

Close-up of the back of Say Hello Sweets packaging boxes, highlighting the nutritional information and manufacturing details for flavors such as Jam Session, Vanilla & Co, Meet Your Matcha, Monkey's Uncle, Chocolate Nirvana, and Open Sesame. The design maintains a clean and organized layout, ensuring clarity and ease of information access for consumers.

But wait, — why not design packaging on your own? Easier than you think... Number 1 ↓

Top view shot of FED boxed delivery meal packaging box, showing textured Concrete Grey folding board from Neenah, embossed and foil stamped with white pigment foil. Inside is citrus mix green salad with salmon.

MATERIALS — Biodegradable food tray, post-consumer recycled sleeve cover, ink free finishing, toxic-free foils. Studio photography and 3D rendering.

1.

1. Branding and visual design must look good.
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This is a prerequisite for an effective product. Simply reviewing graphic and packaging design trends in your product category will put you ahead of competition. Take a look at what your competitors are doing in:

1.1 Branding

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Complete brand systems

Two common directions in CPG:
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1. Brand families organize an existing product ecosystem under a cohesive and attractive, visual language.
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2. Branding a single standout product is a best options even when a larger family exists

1.2 Structural Design

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Bespoke packaging forms

Custom structural forms improve branding and visibility, signalling quality, experience, and authority to customers compared to similar brands.
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Custom structural packaging also reduces production, storage, and shipping costs resulting in increased profit margin.

1.3 Visual Design

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Striking visual looks

Take advantage of graphic design trends in your product category to create a look that is informationally clear, interesting, and new to customers.
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Break out of the pattern, a little or a lot. Being a little different catches the eye on the shelf.

1.4 Production

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Custom materials & finishing

Custom packaging production has endless options and improves quality of branding.
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Beyond signalling product category through physical detailing custom production also improves profit margins via tailored manufacturing setups and smart consumable use.

PRODUCTION - Varying grades of corrugated materials optimize structural integrity of these packages. Effect stacks manufactured at scales, leading to substantial budget impact.

Two colorful flexo printed corrugated box packaging standing next to each other

INTEGRATED VISUAL LOOK - Minimal design plays with the properties of the product, stretching the brandmark around. Brilliant, saturated spot colours glow against the black backdrop. Highly impactful on shelf.

Why are we making a guide? Because it helps people and answers 90% of initial questions we get.

Who are we? — Art of Packaging is a team of designers with over a decade of packaging design experience launching and scaling consumer packaged good (CPG) brands in North America.
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We produce branding, structural, and visual packaging design, along with in-depth consultation guiding clients though branding and packaging.

Custom manufacturing and production setup complete most of the projects we take on.

We connect clients with manufacturing specialists across North America, Asia, and Europe.

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MATERIALS - Cheese labels in dozens of shapes. Adhesives that actually adhere, don’t get moist or fall apart. Print colors that do not get washed out. Product life extending, breathing cheese paper.

Close up of custom die cut cheese label packaging with elegant typography, branding and cheese photography.

BRANDING — Studio photography, oil painting feel. Elegant typography. Flying heron mark. High end feel next to dairy cheese at the deli.

2.

2. Market demands sustainable packaging.
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It makes a major impact on consumer perception of brand and product quality. And your options are endless:

2.1 Papers

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Recycled, raw, sustainably sourced

A myriad of environmentally conscious paper and cardstock is available for packaging design.
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From sustainably sourced raw products that replenish land they grow on, benefit local population, and reduce water use. To fully post-consumer recycled options and everything in between.

2.2 Structurals

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Reduced material use and logistics impact

Smart structural changes to packaging design have a big impact on environment. More units per same amount of material results in lower costs, and less material use. Selecting correct materials for amount of protection required for product further amplifies this effect.
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Such changes to structural forms also optimise storage and shipping costs resulting in increased product profit margin.

2.3 Plastics

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Biodegradable, plant-based, & compostable

Traditional plastic materials are substantially more recyclable and toxin free today.
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At the same time new manufacturing technologies are scaling up plant-based biodegradable and compostable options in every packaging category.

2.4 Consumables

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Toxic-free inks, adhesives, and finishing

Inks, adhesives, various coatings, and finishing techniques that style, help product use, ensure structural integrity and allow for direct-to-food contact cover everyday packaging.
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We can help you make these environmentally friendly, or design to reduce and potentially eliminate their use.

MANUFACTURING DESIGN - Do delivery boxes need to be boring? Bleached paper. Impactful type. Stricking logo.No impact on price. Extensive product visibility.

custom printed white corrugated gift box with watercolor illustrations of vegetables — bottom view.

As part of studio process we provide environmentally viable options in every product category for businesses to develop from.

There are two common approaches:

You can a. “design in depth” by sourcing and bringing together raw materials, custom structural design, and finishing to create packaging that is environmentally friendly with little impact.

Alternatively you can b. “design with less” and have minimal packaging that is either continuously reused, incorporated to be part of the product, or have an additional, complimentary use.
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PRODUCT FAMILY — Artwork and structural design was developed in tandem resulting in a cohesive family with every bend, corner, and tuck considered. Bespoke structural cube was created, prototyped for leaks, foodsafe paper sourced, and custom production setup.

Set of ice cream packaging designed cubes stacked together in a pyramid for packaging product photoshoot.

VISUAL DESIGN — Whimsical, fun look, that did not say typical ice-cream. Looking at the on-shelf options, a system of illustrations was drawn and matched with a dynamic logo, telling a story on every side of the cube.

3.

3. Manufacturing is a highly underutilised stage of packaging design process across multiple product categories.
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You can optimize production through structural design, material selection, and bespoke finishing. Improving branding, product protection, visibility, and manufacturing cost effectiveness.

3.1 Dielines

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Custom shape, branded impact

Custom die manufacturing creates uniquely branded labels, packaging boxes, and extensive range of marketing materials.
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Cost to impact ratio is great even for small projects, and results one-of-kind packaging designs even without the stacking impact that visual design brings.

3.2 Glass

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Custom mould or tons of stock options

Addition of branded or visual design elements to your bottle packaging design turns your products into objects of packaging art.
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Glassware can be custom produced at very reasonable quantities for most businesses.
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At smaller quantities, an extensive portfolio of stock bottles is available to ensure packaging is unique.

3.3 Flexible

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Any shape or product format

Flexible packaging design uses plastic. Vacuum packed, bagged, bottled, protective, temperature controlled, varying thickness.
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Applicable to virtually anything from food to luxury goods, it can be styled and printed without limit.
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Available in a myriad of options, including eco-friendly, flexible packaging is highly cost-effective.

3.4 Finishing

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Final polish in every category

The most underutilised option in packaging design manufacturing. Ranges from custom print finishes, spot gloss, embossing, debossing, spot inks, metallic options, etc.
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Often available at little to no additional cost on every job, it is underused because clients rarely ask, and manufacturers typically don’t suggest.

GRAPHIC DESIGN — Vibrant art, multiple product line family under one system. Look like nothing on the shelf next to it.

Line up of jars of preserves and bottles of kombucha packaging with vibrantly illustrated colourful labels on a white background.

Every project Art of Packaging develops we ensure packaging manufacturing is fully utilised.

To be honest its often one of the most enjoyable parts of each project.

We consult on production and improve costs early on by working directly with manufacturers to create custom structural forms which reduce material use, stacking the effects on budget, and environmental impact.

We creatively approach bottle, plastic, and flexible packaging, utilising structural design to create custom form for branding and visual impact.

And we extract every finishing effect available to our clients through manufacturing. This results in polished work, with hand-made details that capture customer attention and result in better on-shelf performance.
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PRODUCTION — Nespresso pod packaging. Spot Pantones. Custom protective inserts. Premium coffee.

4.

4. Ask a professional for feedback. It is complimentary. We like our work after all :)
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Art of Packaging provides consultation and project development services for branding, packaging, and manufacturing. Initial advice is complimentary, and is sufficient to get most clients started:

4.1 Advice

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Project advice and feedback

We provide complimentary feedback and advice for all incoming packaging design, branding and production projects.

4.2 Consultation

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For packaging in development stages

For packaging design projects in initial development stage we offer in-depth strategy and production consultation which results in actionably creative direction options that you can execute on your own, with your team, or commission with Art of Packaging.

4.3 Proposal

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Brief and project proposal development

For packaging design projects ready for creative stage we help clients review and assess project scope, scale and intent prior to start. This helps focus and improves results.

4.4 Optimization

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Multiple options in design and production

We can answer specific questions regarding everything discussed here. Studio advice improves process, project structure, delivery time, cost and quality of results.

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