NutritionAide Microgreen Packaging. Chrome finish. Metallic Colors. Beams under sunlight. Glows in the fridge. Chock full of delicious nutrition.
Packaging
Identity
Materials
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Project Info
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Client
The project was undertaken for a NutritionAide specializing in the production of microgreens, focusing on enhancing the visibility and consumer appeal of their nutritious products through innovative packaging.
Brief
The challenge was to create packaging that underscored the high nutritional value of microgreens while invoking a futuristic, space-age aesthetic. The objective was to attract health-conscious consumers with a visual presentation that communicated the cutting-edge benefits of these greens.
Solution
The solution entailed the development of a chrome-finished adhesive label for the packaging, which reflected the futuristic theme the client desired. By printing the brand logo (in metallic pantones matching the color of the green inside) and text directly onto this metallic base, without a standard white layer, the labels achieved a shimmering ink effect. This design choice not only captured attention on shelves but also visually reinforced the advanced, nutrient-rich nature of the microgreens.
Process
The design process involved careful material selection to ensure both the aesthetic and functional requirements were met. The use of metallic ink and chrome finish on the label stock was a strategic decision to elevate the product’s shelf presence. The simplicity and clarity of the text and graphical elements were maintained to ensure legibility and effective communication of the product's benefits.
