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Bonus Bakery Brand Liege Waffle Packaging.
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Bold graphics. Play with me design. Captivates on the shelf. Engages at home. Kids and parents. Full of delicious, plant-based goodness.

Packaging

Branding

Structural Design

Advertising

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Project Info
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Front view of Good Waffles packaging by Bonus Plant-Based Bakery. The design features bold black typography on a white background with the word "Good" prominently displayed. Below, "Waffles" is written in bright green. A smiling waffle character holds a "Bonus" card, adding a whimsical touch. The packaging includes icons indicating the product is egg-free and dairy-free. A small maze and the phrase "Go on a waffle adventure" are also visible, enhancing the playful theme. The overall design is clean, modern, and inviting, reflecting the brand's commitment to plant-based products and engaging consumers through fun elements.
Front angle of the waffle box highlighting the bold "GOOD WAFFLES" branding and interactive elements. The design includes a playful cartoon waffle character and a call to adventure with a maze. The packaging communicates that the product is plant-based and dairy-free, appealing to health-conscious consumers.
The back of the waffle box displays a playful design with a maze game, a smiling waffle character, and icons of a banana, strawberry, and blueberry. Cooking instructions for the oven and toaster are provided, ensuring clarity and ease of preparation. The design emphasizes interactivity and fun, making it appealing to families.

A simple concept that resonates - give packaging personality and make it fun. A maze that threads through primary display surface, a game for kids and their parents to enjoy while cooking.

Flat layout of the entire waffle packaging design displayed on a gray surface. The design features multiple panels with distinct graphics and text, including the "GOOD WAFFLES" branding, nutritional information, playful maze, and interactive elements. The design highlights key attributes like "plant-based" and "dairy-free," ensuring clear communication of the product's benefits.
Close-up of the waffle box front, emphasizing the product’s use of natural ingredients. The image shows a stack of golden brown Liege waffles on a plate with a fork, accompanied by text that highlights the decadent and delicious nature of the waffles. The text also underscores the plant-based, egg-free, and dairy-free attributes, appealing to health-conscious consumers.
Front view of the waffle box displaying a stack of Liege waffles on a plate with a fork. The packaging design includes text that describes the waffles as rich, decadent, and delicious, made with natural ingredients. The "BONUS" logo and key product features like "plant-based" and "dairy-free" are prominently displayed to attract health-conscious buyers.
Side view of the waffle box showcasing an image of a stack of waffles on a plate with a fork. The text highlights the decadent and delicious nature of the Liege waffles made with natural ingredients. Key product features such as being plant-based, egg-free, and dairy-free are prominently displayed

Now a waffle, in a frame to draw on, a branding campaign encouraging interaction with the brand through social media.

Side view of the waffle box featuring a QR code and social media call-to-action. The design invites customers to participate in a monthly draw by sharing sketches and photos on Instagram, using hashtags like #BONUSWAFFLE and #BONUSBAKERY. The packaging includes whimsical sketches and a cut-out section for further engagement.
Two waffle boxes shown from the back and side views, laid out on a light surface. The packaging highlights cooking instructions, nutritional information, and the interactive maze. The text emphasizes the product's use of honest, natural ingredients and plant-based, egg-free, dairy-free features. The design aims to attract health-conscious consumers with its clear and engaging visuals.
Multiple waffle boxes stacked together, showcasing both front and side views. The packaging design includes the "GOOD WAFFLES" branding, cartoon waffle character, interactive maze, and social media prompts. Key product features such as plant-based, egg-free, and dairy-free are clearly displayed, appealing to health-conscious consumers.

Design was printed on the uncoated side of C1S paperboard. Ensuring warmth to the touch, vibrant color reproduction and a textured packaging surface that encouraged drawing on it.

Close-up view of the nutritional facts and ingredients list on the waffle box, emphasizing transparency and consumer trust. The design incorporates a clear, easy-to-read layout with a green banner that aligns with the plant-based branding. Ingredients like oat milk base and sunflower oil are highlighted to appeal to health-focused consumers.
Two stacks of waffle boxes arranged neatly on a light surface. The packaging prominently features the "GOOD WAFFLES" branding, nutritional information, and cooking instructions. A playful cartoon waffle character and social media call-to-action are visible, encouraging consumer interaction. The design highlights the product's plant-based, egg-free, and dairy-free attributes, targeting health-conscious buyers.
Two waffle boxes displayed from side and back views on a light surface. The design highlights rich and decadent Liege waffles made with natural ingredients. Prominent text emphasizes plant-based, egg-free, and dairy-free attributes. The back view includes nutritional information, cooking instructions, and a playful maze for added consumer engagement. The packaging design effectively communicates the product's health benefits and interactive elements.
three waffle box designs standing upright on a light-colored surface. The central box features the "GOOD WAFFLES" branding with a cartoon waffle character and interactive maze. The left and right boxes emphasize the product's rich, decadent taste and natural ingredients, appealing to health-conscious consumers. Text highlights plant-based, egg-free, and dairy-free attributes, alongside a social media engagement prompt.

Ultra System Sans was paired as a bold headline type with classic Akzidenz Grotesque for info panels, creating a modern, warm visual language.

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