We research visually, through tone of voice, and structural forms. Effective approaches are determined, helping establish custom creative directions that are tailored to project.
Within a single product category there are multiple good approaches that will be successful. Which ones suit the project depends on product target market and brand messaging. We help clients establish this in the project research phase.
Combining studio research with client input, Creative Direction and (if project requires) Structural Design options are developed.
Structural Design is tactile and both informs and is informed by Creative Direction. Part of developing each project is consideration of structural forms, materials, manufacturing and finishing methods working together.
Once Creative and Structural design directions are selected, designs are finessed into final forms. At this stage all parts of the project are looked at and developed in depth into comprehensive design systems.
Concurrently manufacturing options and creative production is set up.
Packaging manufacturing varies in machinery, setup requirements, material suppliers, minimum order quantities, etc.
As packaging is produced studio continues work developing campaigns, advertising, product photography, 3D renders, and environmental design.