AOFP パッケージング
アート Jul 2025
Idea
Concept
Packaging
Brand
AofP
INVASATI
launching artisanal italian preserves in a
typographically artistic identity system

Typographically bold. Artistically minimal. Obsessively crafted. Packaging system celebrating the passionate pursuit of unexpected flavor combinations.

Identity

Naming

Branding

Packaging Design

Art Direction

Italy
2025
Project Info ↗
"A striking macro photograph captures the intricate typographic details of an Italian specialty food label, featuring the brand name 'INVASATI' prominently displayed against a vibrant lime-green background. The artistic product photography emphasizes the modern, minimalist design elements, with bold black lettering creating a strong contrast against the distinctive chartreuse-colored label. Multiple layers of text reveal product information in Italian, while the high-resolution close-up showcases the premium printing quality and attention to detail in the packaging design

Photography took inspiration from striking abundance of produce aisles. Developing into memorable images that reference the richness of its natural product ingredients.

This artful product photograph showcases the INVASATI brand's fig preserve tin nestled amongst an abundance of ripe, deep purple figs. The striking composition creates a vivid visual contrast between the tin's modern, minimalist design and the organic, textured figs. The vibrant lime green and silver color scheme of the metallic container stands out boldly against the dark, earthy tones of the fruit, drawing the eye directly to the branded product. Strategically placed halved figs establish a clear connection between the raw ingredient and the finished preserve, reinforcing the artisanal, high-quality nature of the INVASATI brand. Soft, even lighting accentuates the rich hues and varied surfaces, eliciting a sense of premium indulgence and culinary craftsmanship.
A vibrant commercial photograph features the INVASATI banana preserve tin strategically placed among dozens of fresh, ripe yellow bananas that fill the entire frame. The metallic container, sized at 500ml, creates a compelling visual connection between the raw ingredient and the finished product. The composition demonstrates clever product styling, with the bananas arranged in an organic, overlapping pattern that emphasizes abundance and freshness. The lighting is bright and even, highlighting the natural yellow color of the bananas while ensuring the preserve container remains a clear focal point despite being surrounded by its primary ingredient. This creative product photography effectively communicates the authentic, fruit-forward nature of the preserve while maintaining professional commercial photography standards. The green accents on the tin's label subtly echo the fresh green stems of the bananas, creating a cohesive color story that reinforces the product's commitment to using real, quality fruit.

contact@
aofp.studio

Vancouver, Canada
281 Industrial Ave
15
Kyiv, Ukraine
Vynohradnyi Ln 4
22
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