Client - UkrDairy, a Ukrainian dairy producer, aimed to refresh its product line and branding to attract a younger audience with its signature sweets: condensed milk and dulce de leche. Additionally, the project needed to develop a packaging design suitable for export markets.
Brief - The brief was to create a youthful and contemporary packaging design that resonates with younger consumers while emphasizing sustainability and ensuring suitability for export. The packaging needed to be practical, visually appealing, and eco-friendly.
Solution - Studio developed a squeezable tube design made from biodegradable materials, featuring a matte textured ink finish and a custom stand-up cap.
The design employs vibrant colors and bold, playful typography to capture the attention of a younger audience. Designed in english the packaging is immediately suitable for export, allowing appropriate labels to be added in the countries of import. In local market, lack of labels and prominent product name ensures visibility and product recognition.
The packaging design combines modern aesthetics with practicality, making it attractive, convinient and memorable.
Details - The process included extensive concept development, material selection, and prototyping. The focus was on creating a packaging that aligns with modern consumer values and stands out on the shelf, while also ensuring compliance with international export standards.
The use of biodegradable materials and a matte textured ink finish provided a premium feel and addressed environmental concerns.