AOFP パッケージング
アート Sep 2027
new
*@#!
brands
cpg
??
Condensed Milk
changing structural packaging to move
product into a new category

Is condensed milk a cooking ingredient or candy?
-
Depends on how you package it. Wrap the product into a flexible, pocketable tube. Tactile, vibrant, textured look. Put it in candy aisle, by the checkout counter. Run a fun ad or two. Same product, new category, new customers.

Identity

Naming

Branding

Packaging Design

Art Direction

Ukraine
2024
Close-up view of the bottom part of a condensed milk tube packaging, highlighting a white cap and the lower portion of the yellow tube. The white text reads, "good on everything," emphasizing the product's versatility and appeal. The minimalist packaging design with simple typography ensures clear readability and modern aesthetics. The packaging is crafted from biodegradable plastic, reflecting a strong commitment to eco-friendly packaging materials. This thoughtful design merges practicality with environmental responsibility, catering to consumers who prioritize both quality and sustainable packaging in their purchasing decisions. The creative approach by a design studio emphasizes modern and effective solutions, offering a blend of custom branding packaging and minimalist design.

Parent brand and signature flavors were branded and named in simple, accessible style. Directly referring to and describing the product. A lightly distorted branmark components play well in production.

Front view of the packaging design for Dulce de Leche by UKR Dairy. The background is a rich brown color, with the product name written in large, bold white letters in a stylized font across the center. In the top left corner, the phrase "DULCE DE LECHE" is repeated multiple times within a starburst shape, adding a dynamic element to the design. The bottom right corner features the UKR Dairy logo in white. This creative packaging design by a design studio highlights the product's identity through a minimalist and visually striking approach, ensuring strong brand recognition.
Front view of the packaging design for condensed milk by UKR Dairy. The background is a bright yellow color, with the product name written in large, bold white letters in a stylized font across the center. In the top left corner, the phrase "CONDENSED" is repeated multiple times within a starburst shape, adding a dynamic visual element. The bottom right corner features the UKR Dairy logo in white. This custom branding packaging design by a design studio emphasizes the product's identity with a clean, minimalist look, ensuring strong brand visibility and appeal.

Bold color, emphatically typographic, textured raised matte inks, glossy base layer. A vibrant, modern art direction, ensuring product standing out in market saturated by traditionally styled dairy offerings.

Finishing label playfully extends the identity, ensuring accurate product translation and labelling the country of export. Label design contrasts the minimal tube with a touch of irreverence and stylish authenticity — always offset, wrinkled, applied on an angle.

packaging design for UkrDairy's condensed milk, featuring a minimalist and modern box with a vibrant yellow label. The box, made from eco-friendly materials, showcases bold white typography and a striking starburst graphic element. The inside flap displays the tagline "Condensed milk. Liquid candy, lasts forever, good on everything." A single tube peeks out from the open box, highlighting the product's practical, user-friendly design. The overall aesthetic emphasizes sustainability, modernity, and brand identity, integrating sustainable packaging with modern typography, graphic design, and creative direction from the design studio.
neatly stacked arrangement of UKR Dairy's condensed milk and dulce de leche boxes, showcasing the packaging design by a creative design agency. The image features two brown boxes labeled "ИРИСКА" and two yellow boxes labeled "ЗГУЩЕНКА" in bold white text. Each box includes a starburst label highlighting the product content. The minimalist and clean design enhances brand visibility and reinforces the quality of the products. A single tube of condensed milk is placed atop the stack, emphasizing the innovative and attractive packaging.
close-up view of UKR Dairy's neatly stacked product boxes, featuring custom packaging for dulce de leche and condensed milk. The brown box labeled "ИРИСКА" and the yellow box labeled "ЗГУЩЕНКА" are prominently displayed with bold white text and starburst labels emphasizing the product's quality. The packaging, designed by a professional design agency, highlights the brand's commitment to innovative and attractive packaging solutions. The minimalist design and clear typography ensure easy recognition and brand consistency.

Shipping boxes extended utilization of color using spot pantone for distinct product lines. Offset printed on bleached corrugated paper. A striking visual look, ensuring brand getting noticed both on shelf and in transit.

contact@
aofp.studio

Vancouver, Canada
281 Industrial Ave
15
Kyiv, Ukraine
Vynohradnyi Ln 4
22
x
instagram
pinterest
tiktok