Client - Top Hat is a kombucha brand in Vancouver British Columbia, focused on offering unique flavors that cater to adventurous palates. Its blends are meant to be enjoyed on their own or as cocktail mixers, providing consumers and mixologists with versatile beverages that pairs creativity and flair.
Natural ingredients and traditional brewing methods do not hurt either :)
Brief - Top Hat wanted packaging that reflects sophistication and stands out on the shelves while also fitting in seamlessly next to premium bottles at the bar.
The look needed to convey the unique flavors clearly while maintaining a cohesive, upscale brand identity.
Solution - Custom-molded bottles, embossed with the iconic hat logo centered below the shiny aluminium custom printed ROPP cap, exude elegance suitable for both retail and bar environments.
Each bottle is wrapped with custom diecut Neenah Laid pressure-sensitive stock labels, featuring abstract geometric illustrations in spot Pantone colors that convey the distinctive flavor profiles.
The glossy Spot UV grid finish adds a tactile sophistication to the label, while a secondary transparent label wraps around dissapearing into the glass bottle to provide nutritional and product information with clarity.
Details - AOFP crafted a cohesive identity that would stand out among alcohol mixers while retaining kombucha’s distinctive appeal., and cascade across the product line up.
Abstract geometric patterns suggest the unique flavors, unified by a consistent grid pattern across the product range. Spot UV finishes and the embossed logo elevate the tactile experience, ensuring Top Hat Kombucha presents itself with a premium, top-shelf quality.
