Top Hat
focus on tactility and
a vintage level of detailing
Top Hat Kombucha bottle floating against bright blue sky. Amber liquid through glass, silver screw cap. Grid-based transparent label: central red geometric shape, Strawberry Black Pepper typography. Sky photography as art direction device. Art direction and visual identity design for craft kombucha by a packaging design studio.

A bespoke project for a craft kombucha brand.
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Custom glass, cap, label and brand with all little details considered. A visual and tactile treat.

Identity

Branding

Packaging Design

Structural Design

Art Direction

Production

Canada
2024

Bottle caps printed with Top Hat iconic logo in metallic Pantone 2347 on shiny aluminium ROPP enclosure formed a recognizable look that shines under natural light or fridge illumination.

Structural mold was created producing custom glass bottles with an embossed logo underscoring the printed ROPP cap and crowning the diecut stamp-shaped label below.

Top Hat Kombucha bottle floating against a clear blue sky with soft clouds. The bottle features a rich golden liquid and a minimalist diecut label design with the flavor Strawberry Black Pepper prominently displayed. The label is detailed with clean typography and a textured finish, emphasizing the brand's premium quality. The embossed top hat icon is visible on the bottle, adding a tactile element. The metallic cap, reflecting light, showcases the spot-printed top hat logo, enhancing the overall sophisticated packaging design.
Top Hat Kombucha bottle floating against a clear blue sky with soft clouds. The bottle features a rich golden liquid and a minimalist diecut label design with the flavor Strawberry Black Pepper prominently displayed. The label is detailed with clean typography and a textured finish, emphasizing the brand's premium quality. The embossed top hat icon is visible on the bottle, adding a tactile element. The metallic cap, reflecting light, showcases the spot-printed top hat logo, enhancing the overall sophisticated packaging design.
Top Hat Kombucha bottle floating against a clear blue sky with soft clouds. The bottle features a rich golden liquid and a minimalist diecut label design with the flavor Strawberry Black Pepper prominently displayed. The label is detailed with clean typography and a textured finish, emphasizing the brand's premium quality. The embossed top hat icon is visible on the bottle, adding a tactile element. The metallic cap, reflecting light, showcases the spot-printed top hat logo, enhancing the overall sophisticated packaging design.
Top Hat Kombucha Strawberry Black Pepper rear close-up with UPC code. Transparent label over amber liquid. Custom-molded bottle, embossed logo, Neenah Laid primary label with spot Pantone and Spot UV grid visible at edge. Art direction and visual identity design for craft kombucha by a packaging design studio.

Custom diecut, signature stamp-shaped primary label was printed on premium Neenah Laid paper, and finished with a glossy spot UV grid to reflect light and create a tactile contrast between smooth and textured finishes.

Top Hat Kombucha Strawberry Black Pepper close-up. Custom-molded glass bottle with embossed top hat logo. Primary label: Neenah Laid stock, abstract geometric art, spot Pantone colors, tactile Spot UV grid. Premium label craft, art direction, and visual identity design for fermented beverage.
Top Hat Kombucha back view. Transparent secondary label: nutritional facts, barcode, ingredients over amber liquid. Embossed logo above label line. Information design and packaging design for craft kombucha by a packaging design studio.
Top Hat Kombucha transparent secondary label close-up. Ingredient details, nutritional facts, social media handles on transparent stock over amber liquid. Embossed logo visible above. Information design, label architecture, and visual identity design for premium kombucha.

Finally, clear BOPP label wraps the bottles with informational details, achieving a printed-on-bottle-effect and vibrant liquited colors. Achieving a minimalist design despite high informational density required by labelling regulations.

art of packaging / 2026 /