AOFP パッケージング
アート Nov 2027
aofp
new
2025
cpg
info
Top Hat
focus on tactility and
a vintage level of detailing
A bottle of kombucha is shown floating against a bright blue sky with soft white clouds, captured in a clean and minimal art direction style often used in design studio and branding-agency projects. The glass bottle has a silver screw cap and contains an amber-orange kombucha liquid. The label design features a contemporary graphic approach with a grid-based layout, subtle typography, and a central red geometric shape, emphasizing modern packaging design principles. The typography highlights the flavor "Strawberry Black Pepper" along with brand details in a structured, minimal style, reflecting the influence of creative direction from a design agency. The crisp lighting enhances the clarity of the packaging, showcasing the refined approach to graphic design, branding, and identity typical of a packaging design studio.

A bespoke project for a craft kombucha brand.
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Custom glass, cap, label and brand with all little details considered. A visual and tactile treat.

Identity

Branding

Packaging Design

Structural Design

Art Direction

Production

Canada
2024

Bottle caps printed with Top Hat iconic logo in metallic Pantone 2347 on shiny aluminium ROPP enclosure formed a recognizable look that shines under natural light or fridge illumination.

Structural mold was created producing custom glass bottles with an embossed logo underscoring the printed ROPP cap and crowning the diecut stamp-shaped label below.

Top Hat Kombucha bottle floating against a clear blue sky with soft clouds. The bottle features a rich golden liquid and a minimalist diecut label design with the flavor Strawberry Black Pepper prominently displayed. The label is detailed with clean typography and a textured finish, emphasizing the brand's premium quality. The embossed top hat icon is visible on the bottle, adding a tactile element. The metallic cap, reflecting light, showcases the spot-printed top hat logo, enhancing the overall sophisticated packaging design.
Top Hat Kombucha bottle floating against a clear blue sky with soft clouds. The bottle features a rich golden liquid and a minimalist diecut label design with the flavor Strawberry Black Pepper prominently displayed. The label is detailed with clean typography and a textured finish, emphasizing the brand's premium quality. The embossed top hat icon is visible on the bottle, adding a tactile element. The metallic cap, reflecting light, showcases the spot-printed top hat logo, enhancing the overall sophisticated packaging design.
Top Hat Kombucha bottle floating against a clear blue sky with soft clouds. The bottle features a rich golden liquid and a minimalist diecut label design with the flavor Strawberry Black Pepper prominently displayed. The label is detailed with clean typography and a textured finish, emphasizing the brand's premium quality. The embossed top hat icon is visible on the bottle, adding a tactile element. The metallic cap, reflecting light, showcases the spot-printed top hat logo, enhancing the overall sophisticated packaging design.
Back close-up with UPC code of a Top Hat Kombucha bottle featuring the Strawberry Black Pepper flavor with a clear sky in the background. The custom-molded bottle has an embossed hat logo and a Neenah Laid stock primary label with abstract geometric art finished with a glossy Spot UV grid. A secondary transparent label wraps around each bottle, offering nutritional facts, ingredients, and product details. The unique, versatile packaging evokes sophistication and visually captures the adventurous flavor profiles.

Custom diecut, signature stamp-shaped primary label was printed on premium Neenah Laid paper, and finished with a glossy spot UV grid to reflect light and create a tactile contrast between smooth and textured finishes.

Close-up of a Top Hat Kombucha bottle with the Strawberry Black Pepper flavor, captured in vivid detail. This custom-molded bottle features an embossed hat logo, reinforcing the brand's identity. The primary label on Neenah Laid stock is adorned with abstract geometric art in spot Pantone colors, hinting at the unique flavor. The grid of glossy Spot UV adds tactile sophistication, enhancing the #packaging. The secondary transparent label wraps around, providing clear nutritional information, ingredients, and brand details. The warm amber hue of this #kombucha perfectly showcases the refreshing blend, reinforcing the distinctive, premium quality.
The back view of a Top Hat Kombucha bottle with the Strawberry Black Pepper flavor, focusing on the secondary transparent label. This label provides nutritional facts, a barcode, and ingredient details, strategically placed over the warm amber hue of the drink. The primary label, partially overlapped by the secondary, features abstract geometric art in spot Pantone colors, representing the distinctive flavor. The custom-molded bottle showcases the iconic embossed hat logo above the label, emphasizing the premium branding of this #kombucha. The meticulous label placement ensures regulatory compliance while conveying comprehensive product information.
A Top Hat Kombucha bottle featuring the Strawberry Black Pepper flavor is shown up close, highlighting the secondary transparent label that wraps around the #packaging. This label offers ingredient details, nutritional facts, and social media handles, emphasizing a comprehensive brand story. The custom-molded bottle bears the iconic embossed hat logo, underscoring the premium kombucha quality. The primary label features abstract geometric art and spot Pantone colors, hinting at the unique flavor profile. The tactile Spot UV grid adds a sophisticated touch to the packaging, making it immediately recognizable on shelves.

Finally, clear BOPP label wraps the bottles with informational details, achieving a printed-on-bottle-effect and vibrant liquited colors. Achieving a minimalist design despite high informational density required by labelling regulations.

contact@
aofp.studio

Vancouver, Canada
281 Industrial Ave
15
Kyiv, Ukraine
Vynohradnyi Ln 4
22
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