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Say Hello Sweets full-range wall display. Flavors: Chocolate Nirvana, Vanilla and Co, Jam Session, Open Sesame, Cafe No-Lait, Mint to Be, Lemon Squeezy, Stay Mallow, Meet Your Matcha. Per-flavor character illustrations, distinct pastel colorways, bold sans-serif typography. Complete brand identity design system and packaging design for non-dairy frozen dessert by a branding studio in Vancouver.
Say Hello
Canada
2024

Lets not look like typical ice cream, - Say Hello asked.
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Looking eye brandmark was paired with hand drawn family of animated characters, and dipped in matching colors on bespoke structural cube packaging design.

Client

Say Hello Sweets is a Vancouver-based company specializing in non-dairy frozen desserts.

Known for its creative flavors and high-quality ingredients, the brand aims to bring joy and satisfaction to customers seeking delicious, plant-based alternatives.
Say Hello Sweets Monkey's Uncle on mint green: expressive banana character with face, bold headline MONKEY'S UNCLE, flavor descriptor caramelized bananas and toasted walnut pieces. Character illustration and typography and graphic design for non-dairy frozen dessert by a branding studio.

Details

The development process began with an in-depth understanding of the brand's ethos and target audience.

Sketches and prototypes were created to explore various illustrative styles and color schemes. Feedback loops with the client ensured the designs aligned with their vision.

Final iterations focused on refining the artwork and typography to balance playfulness with professionalism. The result is a cohesive set of packaging that stands out on the shelves and resonates with consumers looking for delightful, non-dairy treats.

Brief

The brief required packaging design that reflects the playful and welcoming nature of the brand while clearly communicating the product's flavor and non-dairy attributes.

The design needed to be eye-catching, fun, and easily recognizable on retail shelves.

Solution

The design solution utilized vibrant, cheerful illustrations of the ingredients, each with a friendly, anthropomorphic twist.

Color palette was chosen to be bright and inviting, with each flavor having its own distinct hue to aid in differentiation.
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Playful typography and layout further reinforced the brand's joyful message, while the use of clean, minimalist design ensured clarity and legibility of essential product information.
Say Hello Sweets boxes stacked: distinct per-flavor character illustrations, colorful variants, nutritional information and barcodes clearly integrated. Character illustration system and brand identity design for non-dairy frozen dessert by a branding studio.

Made with food safe Aquapel paper, the structural is leak proof and glue free. Side folds snap into each other creating a tight seal.

Saturated color palette paired with bright white paper created a clean, eye catching visual look combined with League Gothic and Rational monospace typography.

art of packaging / projects