A jarring obsession.

INVASATI jar in close-up under dramatic studio light, dark gradient background. Yellow-green label, bold INVASATI type grid, blue banana diagonal, red circular accents. Glossy surface under studio reflection. Creative direction, visual identity design, and typography and graphic design for Italian food by a branding studio.
Invasati
Italy
2025

Client

INVASATI is an Italian artisanal preserve maker creating unexpected flavor combinations to challenge and delight.

The brand takes inspiration from the obsessive nature of food preservation and canning. Transforming traditional techniques into contemporary experience.

Assignment

Create a distinctive name, identity, and packaging system forming a brand that communicates the artisanal quality and innovative spirit of brand's preserves.

Stand out in the premium preserve category while conveying commitment to unexpected flavor combinations and traditional methods.

Solution

Design approach develops brutalist typography and minimalist composition to create a bold, contemporary visual language.

The use of the brand name "INVASATI" builds a dynamic pattern that speaks to the obsessive nature of preservation, while the vibrant color and art provide a distinctive canvas that unifies the product line.

Illustration style oscillates between minimalist and modern adding  playful sophistication, to help customers navigate the unique flavors.

Details

Process began with naming, developing the concept of "INVASATI" - Italian wordplay that captures both the literal act of canning and preservation as well as the metaphorical state of being consumed by passion.

This dual meaning became the foundation for developing the visual language. Infusing the concept of obsession through visual repetition enwrapping the packaging.

Precise grid system ensured brand consistency and product recognition while enhancing the artistic integrity of the design.

Repetition based branding system establishes a distinctive visual language that will flex and evolve as INVASATI develops its range of unexpected flavor combinations.
INVASATI label macro. INVASATI bold black condensed serif against vibrant lime-green. Multiple Italian text layers revealing product information. Premium print quality close-up. Typography and graphic design detail for Italian specialty food packaging by a branding studio.

Photography used striking abundance of produce aisles to create arresting advertising images that reference the richness of its natural product ingredients.

INVASATI fig preserve tin surrounded by abundant ripe deep-purple figs. Lime-green and silver container contrasts with dark earthy fruit. Halved figs establishing ingredient-to-product connection. Soft even lighting. Art direction and visual identity design for Italian artisan food by a branding studio.
INVASATI banana preserve 500ml tin among dozens of ripe yellow bananas filling the frame. Green label accents echo fresh banana stems. Vibrant ingredient-to-product connection, even bright lighting. Art direction and brand identity design for Italian specialty food by a branding studio.
Invasati
Italy
2025

Client

INVASATI is an Italian artisanal preserve maker creating unexpected flavor combinations to challenge and delight.

The brand takes inspiration from the obsessive nature of food preservation and canning. Transforming traditional techniques into contemporary experience.

Assignment

Create a distinctive name, identity, and packaging system forming a brand that communicates the artisanal quality and innovative spirit of brand's preserves.

Stand out in the premium preserve category while conveying commitment to unexpected flavor combinations and traditional methods.

Solution

Design approach develops brutalist typography and minimalist composition to create a bold, contemporary visual language.

The use of the brand name "INVASATI" builds a dynamic pattern that speaks to the obsessive nature of preservation, while the vibrant color and art provide a distinctive canvas that unifies the product line.

Illustration style oscillates between minimalist and modern adding  playful sophistication, to help customers navigate the unique flavors.

Details

Process began with naming, developing the concept of "INVASATI" - Italian wordplay that captures both the literal act of canning and preservation as well as the metaphorical state of being consumed by passion.

This dual meaning became the foundation for developing the visual language. Infusing the concept of obsession through visual repetition enwrapping the packaging.

Precise grid system ensured brand consistency and product recognition while enhancing the artistic integrity of the design.

Repetition based branding system establishes a distinctive visual language that will flex and evolve as INVASATI develops its range of unexpected flavor combinations.
art of packaging / projects