Typographically bold. Artistically minimal. Obsessively crafted. Packaging system celebrating the passionate pursuit of unexpected flavor combinations.

INVASATI is an Italian artisanal preserve maker creating unexpected flavor combinations to challenge and delight.

The brand takes inspiration from the obsessive nature of food preservation and canning. Transforming traditional techniques into contemporary experience.

Create a distinctive name, identity, and packaging system forming a brand that communicates the artisanal quality and innovative spirit of INVASATI's preserves.

Stand out in the premium preserve category while conveying commitment to unexpected flavor combinations and traditional methods.

Process began with naming, developing the concept of "INVASATI" - Italian wordplay that captures both the literal act of canning and preservation as well as the metaphorical state of being consumed by passion.

This dual meaning became the foundation for developing the visual language. Infusing the concept of obsession through visual repetition enwrapping the packaging.

Precise grid system ensured brand consistency and product recognition while enhancing the artistic integrity of the design.

Repetition based branding system establishes a distinctive visual language that will flex and evolve as INVASATI develops its range of unexpected flavor combinations.