Is this packaging?
read the lips in infinite
color palettes
Watermelon side view with ALTONICS sticker. Purple lip illustration, hand-drawn ALTONICS, PLU code on green label. Flat sticker against organic rind. Produce identity design and graphic design by a branding agency.

Simple, colorful, iconic.

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An exercise in stricking minimalism in an automotive style deep gloss finish.

Identity

Naming

Branding

Packaging Design

Art Direction

France
2024
Whole watermelon with ALTONICS produce sticker. Dark green striped rind, small sticker: purple lip illustration, ALTONICS in hand-drawn green and white, PLU code. Brand identity design and art direction for fresh produce by a branding studio.

An extended brand color system was developed to ensure strong contrast and brandmark visibility regardless of produce color..

The rebranding campaign was executed through a series of eye-catching and imaginative advertisements. Each ad features produce in unconventional and playful setups, complemented by witty slogans that add a layer of sophistication and humor.

Thats it?

art of packaging / 2026 /