Is this packaging?
read the lips in infinite
color palettes
Watermelon side view with ALTONICS sticker. Purple lip illustration, hand-drawn ALTONICS, PLU code on green label. Flat sticker against organic rind. Produce identity design and graphic design by a branding agency.

Simple, colorful, iconic.

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An exercise in stricking minimalism in an automotive style deep gloss finish.

France
2024
Whole watermelon with ALTONICS produce sticker. Dark green striped rind, small sticker: purple lip illustration, ALTONICS in hand-drawn green and white, PLU code. Brand identity design and art direction for fresh produce by a branding studio.

An extended brand color system was developed to ensure strong contrast and brandmark visibility regardless of produce color..

The rebranding campaign was executed through a series of eye-catching and imaginative advertisements. Each ad features produce in unconventional and playful setups, complemented by witty slogans that add a layer of sophistication and humor.

Thats it?

art of packaging / 2026