panasoko

Identity

Naming

Branding

Packaging Design

Art Direction

Italy

2025

Typographically bold. Artistically minimal. Obsessively crafted. Packaging system celebrating the passionate pursuit of unexpected flavor combinations.

Project Details

Client - INVASATI is an Italian artisanal preserve maker creating unexpected flavor combinations that challenge and delight the palate.

The brand takes inspiration from the obsessive nature of food preservation and canning, transforming traditional techniques into contemporary culinary experiences.

‍Brief - Create a distinctive name, brand identity and packaging system that communicates the artisanal quality and innovative spirit of INVASATI's preserves.

The design needed to stand out in the premium preserve category while conveying the brand's commitment to unexpected flavor combinations and traditional preservation methods.

‍Solution - The design approach embraces brutalist typography and minimalist composition to create a bold, contemporary visual language.

The use of the brand name "INVASATI" builds a dynamic pattern that speaks to the obsessive nature of preservation, while the vibrant backdrops provide a distinctive canvas and color that unifies the product line.

Simple ingredient illustrations in contrasting colors add a layer of playful sophistication, helping customers navigate the unique flavor combinations.

Details - Process began with naming exploration, settling on the concept of "invasati" - an Italian word that captures both the literal act of canning and preservation as well as the metaphorical state of being consumed by passion. This dual meaning became the foundation for developing the visual language.
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Needing to work in harmony with the dominant typography while providing clear flavor cues minimalist illustrations were developed. Starting with realistic renderings before evolving into simpler, iconic forms.

Precise grid system ensured consistent placement of regulatory information and nutritional details without compromising the artistic integrity of the design.
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The system successfully creates strong shelf presence through bold typography, clearly communicates product information through structured hierarchy, and maintains premium positioning through sophisticated minimalism. Importantly, it establishes a distinctive visual language that can flex and evolve as INVASATI develops its range of unexpected flavor combinations.

Striking chaos of abundance.
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Produce aisle photography developed into advertising direction.

A vibrant commercial photograph features the INVASATI banana preserve tin strategically placed among dozens of fresh, ripe yellow bananas that fill the entire frame. The metallic container, sized at 500ml, creates a compelling visual connection between the raw ingredient and the finished product. The composition demonstrates clever product styling, with the bananas arranged in an organic, overlapping pattern that emphasizes abundance and freshness. The lighting is bright and even, highlighting the natural yellow color of the bananas while ensuring the preserve container remains a clear focal point despite being surrounded by its primary ingredient. This creative product photography effectively communicates the authentic, fruit-forward nature of the preserve while maintaining professional commercial photography standards. The green accents on the tin's label subtly echo the fresh green stems of the bananas, creating a cohesive color story that reinforces the product's commitment to using real, quality fruit.