Client - Altonics is an importer and distributor of fresh produce based in Lille, France.
The company imports a diverse range of fruits and vegetables, ensuring high-quality products are delivered across the country. Altonics is dedicated to promoting freshness, sustainability, and reliable delivery services.
Brief - Altonics looked to update their brand identity to be fun, vibrant and memorable .
Our comprehensive branding and naming exercise included creating a new logo, refining their visual identity, and developing cohesive designs for various brand touchpoints such as the website, communications, and packaging.
A key product of this exercise was the design of a new produce sticker.
Solution - TProject started with developing a modern logo featuring a distinctive lip graphic. It became a cornerstone of a refreshed visual identity that extended across every Altonics product.
Versatile color palette was created to ensure brand consistency while being adaptable to various fruits and vegetables. The stickers, made from compostable materials, helped brands commitment to sustainability.
Branding systems were extended to the website, communications, and packaging, creating a cohesive and memorable presence. Highlights Altonics' product range and brand values.
Details - The process began with in-depth research and analysis to understand Altonics' market position and brand values.
Initial design concepts focused on creating a fun and vibrant identity while ensuring clarity and functionality. Through collaborative sessions with Altonics, feedback was integrated to refine the designs, resulting in a cohesive visual identity.
The compostable produce stickers were tested for durability and visibility across various fruits and vegetables, ensuring they met both aesthetic and practical requirements.
The final branding elements were seamlessly implemented across all touchpoints, reinforcing Altonics' refreshed identity and market presence.
