Process
The hand-drawn watercolour characters and distinct cubic packaging were revealed across multiple channels, creating a stir in the market. Window displays in retail stores showcased the cubes in playful stacks, inviting passersby into a whimsical world of flavour and fun.
Simultaneously, targeted social media campaigns using animated versions of our charming flavour characters were rolled out, capturing the imagination of a digital-savvy audience.Through a thoughtful mix of physical and digital marketing strategies, Say Hello ice cream became more than a delicious vegan treat - it became a story of creativity, commitment, and a dash of the unexpected, perfectly encapsulated within a cube.
Say Hello, indeed!
