studio process

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Our process is easy to understand, fun for us to execute, and enjoyable for our clients.

First we look at the market, learning how brands in categories relevant to your product present themselves. Visually, through tone of voice, and structural form. We isolate which approaches are effective, and which ones fit your brand.

Within a single product category there will be many good approaches that will be successful. Which ones suit your brand depends on who your customers are and what your product should feel like to them.

Combining our outtakes with your feedback we proceed to create Visual Looks and Structural Designs that will be effective.

Structural Design is tactile and works in combination with the Visual Looks. We work with you designing structural forms, selecting materials and manufacturing methods.

Once a Look and Structural direction is established we finesse our work into a final, polished form for production. Finally, when the design is completed we prepare and set everything up for manufacturing.

Packaging manufacturing varies in machinery, setup requirements, material suppliers, minimum order quantities, etc. We handle this, ensuring quality production and finishing.

This process is repeatable, easy to for everyone involved, and produces results.

Learn more about our process and capabilities.