Question 1

what is art of packaging?

Accepted Answer

Branding and graphic communication design. High-level concepts, finessed, and guided to production.

Question 2

how does it unfold?

Accepted Answer

Conversation and visualization. Feedback and visualization. Two to three rounds for concepts, then finessing. Production timing varies with scale and project requirements.

Question 3

what is involved in a project?

Accepted Answer

First a comprehensive, visualized exploration of a few creative concepts. Next a wide range of creative, organizational, and manufacturing design finessing selected direction into final form. This includes naming, packaging, advertising, physical and digital communication design, and many more highly varied things.

Question 4

why packaging?

Accepted Answer

It’s fun to do. Photographs well. Multiple markets, geographies, regulations. With practice a detailed understanding of industry, structural design, printing processes, manufacturing, supplier communications, materials and production sourcing. Complex systems or boutique one-offs.

Question 5

projects without packaging?

Accepted Answer

Yes, - branding and communications.

aofp is a full-service art & creative direction design atelier*

Naming

Identity

Branding

Creative Direction

Market Positioning

Brand Strategy

Art Direction

Communication Design

Packaging Design

Structural Design

Print & Production

Retail Design

E-Commerce & Digital

Campaigns/Activation

Advertising

Brandmark Design

Typography

Illustration

3D Visualization

Graphic Design

^*An atelier is a professional design practice by an established designer who directs all projects and personally works with clients.
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281 Industrial Ave
Vancouver, BC